Skin Care Market Segment
In the past decade, the global makeup market has exhibited a tough and steady growth. There has been no stagnation or negative growth in one year. Even if the growth rate slows down in the 2008-2009 crisis year, it will soon return to historically normal growth levels in the recovery. .
The Asia-Pacific market is currently the world’s largest cosmetics consumer market, followed by Western Europe, North America, and Latin America. In 2013, the Asia Pacific cosmetics market reached 54.55 billion euros, accounting for 32.8% of the global total; Western Europe’s market size was 36.75 billion euros. , accounting for 26%; North American market size is 35.59 billion euros, accounting for 22%.
In 2014, the cosmetics market in the Asia Pacific region reached 59.79 billion euros, accounting for 34.7% of the global total for the same period; Western European market size was 37.56 billion euros, accounting for 21.8%; and the North American market was 36.01 billion euros, accounting for 20.9%.
The dominance of multinational companies remains unshakeable. With strong R&D capabilities, brand influence and marketing capabilities, they firmly occupy the leading position in the cosmetics industry. The top companies are L'Oreal, Procter & Gamble, Unilever, Estee Lauder, and Shiseido. About 52.4% of the global market share. European, American and Japanese companies lead the global beauty concept and industrial development direction. This pattern will continue in the foreseeable future. We also see a high level of brand concentration in mature markets, such as Canada's cosmetics market, where the three brands of Procter & Gamble, L'Oreal and Revlon account for 80% of the total.