Framework Of Cosmetics Industry - Beautiful Consumption Upgrading, Four-Dimensional Perspective Layout Of Golden Circuit

Cosmetics consumption focuses on brand, the difference of materials used in the end of production is low, the growth rate of e-commerce sales is upward, domestic cosmetics pay more attention to brand marketing, and at the same time, they are close to international brands in R&D and production. This report explores the cosmetics industry chain from the perspective of production, brand, channel and multi-category, and excavates high-quality product-based retail enterprises.

Beautiful consumption upgrading, four-dimensional perspective layout of the golden track. Cosmetics consumption focuses on brand, the difference of materials used in the end of production is low, the growth rate of e-commerce sales is upward, domestic cosmetics pay more attention to brand marketing, and at the same time, they are close to international brands in R&D and production. With the upgrade of beautiful consumption, young consumers have increased their investment in personal care and appearance. From "0" to "1" consumption has led to the rise of domestic middle and low-end brands.

Compared with foreign group cosmetics brands, the competitiveness of local brands in China is relatively weak, and e-commerce, CS stores and other channels give domestic low-end cosmetics brands the necessary conditions to reach the third and fourth-tier consumers, marketing promotion, deep cultivation of sub-category areas, and so on. The market share of local brands in the third and fourth-tier markets in the country is gradually rising. Located in the golden track of cosmetics, we should grasp the attributes of industry investment, production, brand, channel and multi-category. This report explores the cosmetics industry chain from the perspective of production, brand, channel and multi-category, excavates high-quality product-based retail enterprises, and suggests that attention be paid to Bailao Ling, Pelleya, Shanghai Shangmei, Shanghai Jiahua, etc.