The packaging design of cosmetics needs three parts, which are both protective, functional and decorative. Only the Trinity is the development direction of cosmetic packaging in the future.
The development trend of cosmetic packaging design for the future is introduced.
1, preservative cosmetics will occupy a fair market. Because of the manufacturers to meet the needs of customers, the production of preservative - free products. Manufacturers put them in tiny containers, and customers can use them out once, for example, the essence of many brands is to use this packaging. The price of cosmetics is too high to be a mainstream product in the market, but it is a sign of future fashion and luxurious way of life, so there will be a stable consumer group.
2, the development and design of green packaging materials. Many cosmetics manufacturers have begun to pay attention to environmental protection issues, and also consider environmental protection considerations when choosing cosmetic packaging materials. Considering whether these materials can be recycled, this is in line with the increasingly awareness of environmental protection. In the field of cosmetic packaging, with the improvement of the technical level, gradually highlighted packaging development and innovation, new technology development and the introduction of personalized replacement and application of new environmental protection material, and other characteristics, safe and convenient packing will be more welcomed by the market.
3, multi-layer plastic composite technology. It can combine different kinds of plastics together, make it at one time, choose any imaginable color and design a variety of containers. With multi-layer technology into plastic, plastic packaging on the one hand can be completely cut off from light, air, skin care products to avoid oxidation, on the other hand through the blend of different types of substances, have amazing visual effects and a unique feel in appearance, it can improve the winding hose.
4, vacuum packaging has quietly sprung up. Vacuum packaging can protect skin care products containing fat, rosin oil and vitamins. It has the advantages of strong protection and high resilience. Another important development direction of vacuum packaging is highlighting functionality, which is very important for less complex containers.
5, plastic bottles still occupy an important position. The advantages of plastic containers have always been light, strong and easy to produce. Through the efforts of chemists and plastic producers, the plastic products have obtained the transparent characteristics that were only before the glass. In addition, PETG is easily dyed in various colors, and transparency is still the same even after anti UV treatment.
Shrewd merchants know that packaging can turn dry chemical products into a panacea. You can make packaging goods vivid, design enables you to meet the needs of customers, the psychological and spiritual culture, so as to promote sales. "Packing is often more important than the products in the inside", which is particularly evident here.
Therefore, in the modern cosmetics production, many high-end cosmetics packaging input is as high as 70% of the total product cost. In the cosmetics market, the birth of the new brand is more necessary to establish its market position through appropriate product packaging. Appropriate packaging can not only directly stimulate the sense of the consumer, but also the taste of the brand can be reflected incisively and vividly. At this time, the packaging has developed from the static storage of the ancient times to the modern circulation medium, which is far beyond the value of the packaging itself.
In modern society, the emerging of new packaging materials and technology provide abundant resources for diversified cosmetic packaging. Glass, plastic and metal are the main cosmetic packaging materials currently used. Glass due to its special light effect and satisfactory weight, the penetration of natural delicate feeling, and has become the main material for high-end high-end cosmetics, cosmetics or volatile, easy to dissipate fragrance cosmetics, such as perfume, are generally used glass bottles for packaging.