It is necessary to analyze the cosmetic packaging industry
With the development of the cosmetics market, the cosmetics made by various cosmetics manufacturers are becoming smaller and smaller. Therefore, increasing efforts in cosmetic packaging can highlight the theme of the product and attract consumers. The homogenization of cosmetics products is becoming more and more obvious, and the analysis of cosmetic packaging industry is becoming more and more necessary.
Cosmetic bottle is a good weapon for cosmetics companies to popularize products. Attractive cosmetic packaging will attract consumers more, and help to improve sales performance of enterprises. Cosmetics packaging in addition to the outline of the article, more and more enterprises now pay more attention to the theme of the product and the road of low carbon environmental protection.
In appearance design, cosmetic packaging should be based on different consumer groups and apply different groups of aesthetic ideas and psychological feelings. Women's cosmetics bottles should reflect the warm, romantic, and soft features. Men's cosmetics bottles are more masculine, individual and easy to use. For the elderly, the use of cosmetics bottles should be embodied in the humanized design and the convenience of use. Children's cosmetics bottles should reflect more cartoon elements and children's psychological needs. In addition, on the theme of prominence, many domestic cosmetics manufacturers, such as Herborist, highlight TCM and OSM highlight pearls, have formed their own ideas and characteristics.
Under the background of environmental protection, more and more enterprises choose to choose the packaging and packaging materials with low carbon and environmental protection by increasing the R & D technology. The industry well-known enterprises have played the slogan of environmental protection packaging, the use of new technologies, new materials, the introduction of clean production mechanism, the green environmental protection of low energy consumption, low pollution and low emission based (economy) mode of production and product structure and sustainable development so as to reduce carbon emissions and achieve economic. Starting from the packaging design, the enterprise should meet the requirements of simple and practical, green and environmental protection.
Through the analysis of the cosmetic packaging industry, we conclude that the cosmetic bottle not only exists as a form of packaging, but also takes on the function of inducing consumer consumption. This requires cosmetic bottle packaging to stand out on many competing shelves. The market and the environment are changing, and the cosmetic bottle packaging enterprises should keep pace with the times and constantly adapt to the market demand.