How to reflect the noble temperament of high-grade glass bottles
Glass continues to convey the message of quality, purity and product protection – three key factors for manufacturers in the cosmetics and beverage industries. And the decorated glass will further enhance the impression that the product is high-end. The influence of the brand on the product is expressed through the shape and color of the product, because they are the main factors that consumers see first. Moreover, as glass products are characterized by a unique shape and vibrant colors, high-end glass bottles function as a quiet advertiser.
Nowadays, the wine industry will use special molds for cosmetics and use them to launch high-end liquors.
The trend in high-end glass bottle manufacturing today is to extend the brand through color. For example, Estée Lauder was originally packaged in a light green glass bottle. In line with last year's Mother's Day and Father's Day promotions, Estée Lauder relaunched red and amber glass bottles.