How big is the cosmetic package market!
According to "2017 Baidu skin care industry report", skin care and acne removal accounted for 29%, whitening and freckle accounted for 27%, followed by cleaning 10%, moisturizing 9% and anti aging 7%. Of all the benefits, anti - old demand continued to be the first in the growth list, up 49% over the same period.
In the past 12 months, the average daily search of 5 million 400 thousand times, 66% of the search is not related to the brand of general words, and maintained a growth rate of 17% over the past year. After all, the skin care industry has a long history, extensive and profound, old and young salty, is not it? At the same time, only 38% of all search for general words are carried out to specific products.
Of all the generic words, the highest proportion of the non product words was 56%, and the most frequently asked questions were the reasons of long pox, how to lower the bags under the eyes, and how to turn white. Ranked second in the industry is a general term, such as "lips around Changdou", "closed acne", "carbuncle", have not found the questions become more and more accurate. (here a foreshadowing). And the third is the industry's word of mouth, including a variety of experience sharing, such as "skin water shortage how to make up the fastest water".
In all the products, the mask remains in the lead, occupying 34% of the product's share, and the retrieval is up 13% over the same period. Medical beauty Sky Regiment rose to second, strong challenge. The 345 are occupied by sunscreen, essence and cleanser, respectively. The Top5 product has the fastest increase in the essence, reaching 59%.