Application knowledge of packaging design

Application knowledge of packaging design


The main function of packaging design is to protect the goods, followed by beautifying the goods and conveying information. It is worth noting that for the modern consumer, the latter's functions have become increasingly important.


With the continuous improvement of people’s living standards, people are no longer satisfied with food and clothing but are increasingly critical of their products. The competition between manufacturers and similar products has also become increasingly intense, especially as supermarkets continue to expand, and packaging design should emphasize the information and value functions of goods.


So, how can we allow consumers to buy the goods on the shelf in the process of purchase? We believe that in addition to solving the basic principles of design, we must also focus on the psychological activities of consumers. Stand out in similar products. The most direct goal of product packaging is to motivate consumers to make purchases. The first consideration in formulating a product packaging plan should be this goal. Second, even if consumers do not plan to purchase such products, they should also prompt them to make a good impression on the brand, packaging and brand of the product and the manufacturer.